Competitive Intelligence. The first step in every project is to understand your target audience and brand goals. Armed with this information, we analyze competitor data in related markets to form an action plan and creative strategy. Consumer profiling, browsing behavior and traffic analysis helps us develop a road map for customer connection and conversion.
Responsive Design. The design process begins by creating the theme, general layouts and elements for each page on both mobile and traditional devices. As we design your product, we incorporate the information we learned about your audience to create relevant and useful content for compelling visual branding.
Platform Analysis. Once the design process is completed, development begins. Before coding we determine which platform provides the best functionality and ease of use for your customers. We code all of our websites using standards-based XHTML/CSS. Each website is cross-browser compatible, search-engine-friendly and built for optimum page speed.
Analytics. With your business goals and objectives in place, we derive the concepts and set the parameters for marketing success. Key Performance Indicators are identified, targeted and measured across all key channels. We set objectives and help you understand where and how your marketing efforts are driving value to your business bottom line.