Our approach to social media marketing is to first establish business goals and objectives then define the parameters that determine when each one is reached. Armed with this information, we identify your ideal customer and engage with them across the social channels where they are most active. This personal interaction improves brand loyalty by building long-term relationships based on credibility and trust. The campaigns we create are designed to put your brand front and center during the buying process as customers factor their social relationships into their purchasing decisions. By establishing your brand as a credible source of information in your industry, we build brand authority which leads to higher search engine rankings and the kind of consumer goodwill that turns visitors into customers.
Social Media PPC allows brands to expand reach, drive engagement and increase conversion rates by targeting relevant audiences using specific demographics and interests.Social media platforms such as Facebook, Instagram, Pinterest and Twitter offer unique opportunities for brands to engage with customers and build awareness about products and services.We help brands define campaign goals and determine the social channels and ad formats to engage customers and deliver maximum ROI. Our design team creates attractive social ads and landing pages with strong calls-to-action that drive social engagement. We design bid strategies to optimize campaign results and manage costs by setting up daily and overall budget limits. On going management using analytics show which format sand strategies work best to achieve each campaign objective.
A successful content marketing strategy begins with great imagery and persuasive ad copy that motivates action and paves the way for viral sharing. We start by clearly defining the buyer personas of your ideal customer and identifying the best platforms for content distribution. Equipped with this data, we craft your brand message and communicate it through compelling SEO enhanced content that turns traffic and leads to customer engagement and conversions. Social interaction with memorable content helps brands increase share of voice compared with competitors by generating earned media in the form of tweets, shares, pins, mentions, reposts etc. By leveraging content syndication channels relevant to your market, we continue to drive engagement, enhance visibility and build brand recognition.
Social listening helps companies understand brand influence within their audience and how their brand is perceived in comparison to competitors. Our social listening strategies are designed to generate leads, gather feedback and identify important conversations happening about your brand. We monitor conversations and comments to measure brand sentiment and engage with customers to effectively drive positive conversation. By identifying keywords and trends that fit with your brand message we are able to generate new business opportunities and find brand influencers who can help grow your digital presence.